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Colleges and Universities Turn to Online Communities to Increase Enrollment Yield EducationDynamics' Web-based UPeers® Program Cultivates Engagement Rates as High as 70 Percent, Resulting in Enrollment Increases Hoboken, New Jersey June 11, 2008 Citing numerous success stories and impressive statistics, higher education institutions are increasingly turning to private online communities like EducationDynamics' UPeers® to boost student engagement and enrollment yield. Universities that implement UPeers experience student participation rates ranging from 30 to 70 percent, and admits who participate in the program are up to three times more likely to enroll than non-participants. A product of the Enrollment & Retention Services Division of EducationDynamics, UPeers creates a private-labeled, online social networking site designed to lock admitted students into a community of their peers early in their decision-making process, and build a sense of engagement in the university from the beginning. A safe, secure, and fun interactive online environment, UPeers allows admits, current students, and alumni to learn more about their peers, share interests, build relationships, form study groups and communicate with mentors. "Emerging proprietary online communities like UPeers have been tremendously effective in increasing enrollment yield through the cultivation of student participation and engagement," explains Peter Tomassi, senior vice president of product development for EducationDynamics' Enrollment & Retention Services Division. "UPeers enables admitted students to begin interacting from the moment of acceptance, building relationships and forming a dynamic that can woo students who are "on the fence" on their decision to enroll at a particular school." Harding University has reported tremendous successes in participation and increases in enrollment yield only a short time after implementing UPeers.
"We are incredibly pleased with the level of participation fostered through our UPeers program," says Glenn Dillard, assistant vice president for enrollment management. "It's exciting to see our incoming new student class "meeting" each other online before they actually meet in person on campus-many are finding compatible roommates and discussing various topics of importance well in advance of the fall semester. UPeers offers the very best attributes of any social networking site, and in turn has positively affected student engagement and enrollment." Several other schools, including Corban College, Loyola University - New Orleans, Marist College, Mercer University, University of Maine, University of Missouri and Valdosta State University have also reported increased student participation rates and benefited from the higher enrollment yield cultivated by their respective UPeers programs. For more information about UPeers or other enrollment and retention products and services provided by EducationDynamics, contact Tracy Howe at 201.377.3318 or thowe@educationdynamics.com.About EducationDynamics |
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