GoalQuest Inc. and Stetson University today announced the successful debut and extremely positive results of their joint Web-based program designed to increase enrollment yield and new student preparedness. Stetson uses EYOp™ (Enrollment Yield Optimization), a communication tool that helps to matriculate those students who have been offered admission to the University by mitigating yield impediments such as summer melt among undecided students in particular.

According to Terry Whittum, dean of admissions and financial aid, "The results of the program have been great. This year we saw our largest increase in yield from an applicant pool ever. In terms of process, GoalQuest had the program up and running in six weeks. The response time was excellent."

As part of the EYOp development process, GoalQuest's content team worked with Stetson administrators to write and design a series of Web-based modules, which encourage students to take the next steps and provide a comprehensive "pre-orientation" to campus life. Topics created for Stetson's program, known to admitted students as Starting @ Stetson, include:

• Living on Campus
• Next Steps and Important Dates
• Financing Your Education
• Focus on Your Career
• Thinking About Your Major
• High School vs. College: Academics
• High School vs. College: Social Life
• First Week Survival Kit

Stetson's EYOp program also utilizes UPeers™ and UScene™, two popular tools from the GoalQuest Universe suite. UPeers lets admitted students share their personal and academic interests, concerns and questions with a network of other admitted students. UScene enables students to read about on- and off-campus venues (e.g., museums, hotels, restaurants, cafes, campus resources, etc.). Both features work to increase students' familiarity with campus life while connecting them to the environment in which they will study and socialize.

"We are extremely pleased with the effectiveness of our EYOp program at Stetson," said Tracy Howe, GoalQuest co-founder and executive vice president of sales. "Admitted students embraced UPeers in particular, as students averaged more than 25 logins each. And, unlike other online communities, when students engage in UPeers, they are exposed to key recruiting and pre-orientation messaging. That combination - a compelling e-community and highly relevant content - is what makes EYOp such a powerful yield tool."

About Stetson University
Founded as Florida's first private university in 1883, Stetson's mission is to provide an excellent education in a creative community where learning and values meet, and to foster in students the qualities of mind and heart that will prepare them to reach their full potential as informed citizens of local communities and the world.

Stetson University encourages the development of informed convictions, independent judgment and lifelong commitments to learning - characteristic features of an enlightened citizen. In bringing together learning and values, the University encourages all of its members to demonstrate personal integrity; develop an appreciation for the spiritual dimension of life; embrace leadership in an increasingly complex, interdependent and technological world; and commit to active forms of social responsibility.

About GoalQuest
GoalQuest, Inc. is a New York City-based software company specializing in innovative solutions for higher education. The Company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™, AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the Company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.