GoalQuest Helps Colleges Determine Return on Investment Before They Commit to Its Student Retention Tool
Free Web Site Helps Institutions Estimate Value of Company’s FYRe Program Based on Their Unique Data and Goals

New York, New York — November 30, 2005

GoalQuest Inc. today announced the launch of a Web site that enables colleges and universities to estimate the impact that the company’s FYRe™ (Freshman Year Retention) product can have on student retention goals. The highly interactive, easy-to-use site allows prospective clients to input key retention data points, such as class size and historical attrition numbers. The tool then estimates highly specific outcomes, such as the percentage of individual students who are likely to be retained through a GoalQuest program.

The ROI Retention Calculator is accessible through http://www.goalquest.com/roi/fyre/.

GoalQuest is also developing ROI calculators for search, yield, alumni development and other critical windows. The company plans to make these tools available later this year.

To generate its results, the GoalQuest ROI Retention Calculator considers key data points, including:

  • Anticipated class size
  • Historical retention rate
  • Specific retention goals
  • Average graduation rate
  • Revenue per student

Using this data, the Calculator produces a real-time report that estimates:

  • Likely retention among program engagers versus non-engagers
  • Expected revenue "saved" as a result of the program (in the program's first year and over a given period based on projected graduation rate)
  • Likely retention if institution also implements GoalQuest's parent retention program

The ROI Calculator provides administrators with a printable summary of custom ROI analyses, designed to provide school administrators with compelling proof of the program’s investment value.

Marist College plans to use GoalQuest's forthcoming eCRUIT™ and EYOp™ (Enrollment Yield Optimization) and other ROI Calculators to track return on investment of its seven GoalQuest programs. According to Sean Kaylor, vice president of admissions and enrollment planning, "GoalQuest has been remarkably forthcoming in detailing the specific return on investment for each of its programs with Marist College, and the company's ROI Calculators are a great example of its commitment to helping colleges tackle core business objectives, including recruiting and yield efforts. These tools will make it very easy for our institution to justify continued investment in the company’s products."

"Faced with shrinking budgets, colleges and universities are applying an ever-greater level of scrutiny when choosing among the array of products and vendors that claim to improve student retention rates," said Peter Kraft, GoalQuest chief executive officer and co-founder. "Our new ROI Calculator was designed to answer the question on the minds of so many administrators: 'If we invest in this product, what returns can we expect in the short and near term?'"

About Marist College
Marist's 150-acre campus overlooks the Hudson River in the heart of the historic Hudson Valley, midway between New York City and Albany, the state capital. Founded in 1929, Marist is one of the leading colleges of the arts and sciences in the Northeast. Marist College is home to approximately 4,000 traditional undergraduate men and women, 1,100 adult continuing education students and another 1,000 graduate students. The college is noted for its leadership in the use of technology to enhance the teaching and learning process, preparing its students to enter the work force of the 21st century.

About GoalQuest
GoalQuest Inc. is a New York City-based software company specializing in innovative solutions for higher education. The company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.


Client Contact:
Sean P. Kaylor, VP of Admissions and Enrollment Planning
Marist College
Tel: (845) 575-3226
E-mail: Sean.Kaylor@Marist.edu
 
Contact:
Tracy Howe, EVP-Sales
GoalQuest, Inc.
Tel: (212) 868-3500, ext 108
E-mail: tracy@goalquest.com