GoalQuest DirectMessage Enables Clients to Reach Target Audiences with Highly Relevant Information
Customized, Personalized and Measurable Messaging Technology Complimentary to GoalQuest Clients

GoalQuest Inc. is further enabling its clients to communicate with target audiences through the introduction of GoalQuest DirectMessage™, a web-based marketing tool that enables colleges and universities worldwide to deliver tailored content to individual and group users (i.e., prospective and current students, parents and alumni) with far greater precision and effectiveness than batch e-mails. DirectMessage is offered without additional cost as a value-added benefit for clients using GoalQuest’s proprietary tools for student recruitment, retention, parent engagement and development.

"The technology on which our programs are based is so robust that providing our clients with free direct messaging was a natural extension of our current product offerings," said Peter Kraft, chief executive officer and co-founder of GoalQuest. "Batch e-mails are ‘antiquated’ technology, and most are caught by spam filters. GoalQuest DirectMessage is a timely and more direct way for our clients to deliver specific information to recipients when, where and how they’re most likely to be receptive to it. And by providing an outstanding array of tracking data, we’re able to provide our clients with detailed engagement intelligence unparalleled in the industry."

GoalQuest DirectMessage includes the following features:

• Easy creation and distribution of messages – HTML, TXT and mixed messages are template-based and can be created and delivered by the client or GoalQuest
• Multiple audiences – clients can use DirectMessage for any audience, not just the audience communicated with through their core GoalQuest program(s)
• User-specific messaging – client-supplied data enables messages to target specific audiences based on geo-, demo- and ethnographic characteristics
• SIS integration – seamless integration with Student Information Systems enables clients to export/import a file into and out of DirectMessage in minutes
• Tracking and measurement – GoalQuest’s reporting center provides detailed reports on recipient activity and responsiveness
• Unlimited use – no per message fee, no per campaign fee
• Greater click-through rates – DirectMessage initiatives receive click-through rates significantly higher than other e-mail campaigns
• Access to GoalQuest’s team of top designers and writers – use our designers for customized mail templates and writers for outstanding copy development

"DirectMessage enables us to deliver quality content to our prospects at the right time," said Sarah Parrott, Ph.D., director of Research & Planning at Brandeis University. "It is the ideal tool for reaching numerous distinct groups with highly customized and personalized messages that engage readers and encourage them to learn more about our university. The reporting data we get online gives us real-time feedback about the effectiveness of our messaging efforts."

About GoalQuest
GoalQuest Inc. is a New York City-based software company specializing in innovative solutions for higher education. The Company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the Company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.