CallQuest by GoalQuest Creates Buzz in Collegiate Communication Services
Tele-scripting and Tele-counseling Features Added to Enhance Efficacy of Recruiting, Yield and Retention Programs

GoalQuest Inc. today announced the enhancement of its successful CallQuest™ unit with the addition of customized tele-scripting and tele-counseling features. Through the new features, GoalQuest’s clients – administrators at colleges and universities around the world – will receive highly detailed feedback, including overall response and engagement patterns, on strategic communications sent to target audiences.

"When the phone rings during dinner and someone starts asking questions, many people are likely to provide any answer – even if it’s not true – that will get them off the phone," said Peter Kraft, chief executive officer and co-founder of GoalQuest, which first introduced CallQuest to clients in 2000.

According to Kraft, this strategy can be especially troublesome to college administrators who hope to use the information collected over the phone to plan for the future, including making sure the school is adequately prepared to accept and provide for an incoming class of students.

"Those schools that employ one of GoalQuest’s Web-based recruiting, yield or retention programs are able to survey users on their intentions," continued Kraft. "By extending the services of CallQuest, we’re able to cross-reference the information schools get online and over the phone to provide administrators with reports that more accurately measure response and predict audience trajectory; for example, if a recently admitted student truly plans to matriculate. Schools can benefit tremendously when a customized call campaign is tied closely to other communication channels, such as our programs."

Tele-counseling is a strategy aimed at building relationships with prospective and current students over the telephone. It consists of ongoing telephone contacts at critical points in each person's decision-making process. Additionally, GoalQuest’s highly trained editorial team custom crafts each script to maximize the amount of information gained during the call while minimizing inconvenience to the call-taker.

CallQuest tele-scripting and tele-counseling services feature:

• Professionally written tele-scripts – targeted to each client’s demographic, ethnographic and geographic recruitment/retention audiences
• Integration with program data – clients receive a detailed comparative analysis of their communications efforts
• E-mail procurement – enables clients to reach a wider audience and reduce bounce-back messages that result from incorrect e-mail addresses
• Highly accurate feedback on user intentions – personal interaction yields highly accurate information on a variety of recruiting/retention issues
• "Pulse" calling – periodic calls to gauge a prospective student’s ongoing interest level (e.g., is a prospect more/less interested now than last month? Is a freshman dissatisfied with campus services or considering transferring to another institution?)
• Fully auditable call center – call monitoring ensures quality control and enables GoalQuest to alter the tele-script based on response. Call sessions can be taped for later review.

About GoalQuest
GoalQuest Inc. is a New York City-based software company specializing in innovative solutions for higher education. The Company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.