GoalQuest Inc. today announced the launch of its ROI Yield Calculator, a new Web-based tool that lets colleges and universities estimate the impact that the company’s EYOp™ (Enrollment Yield Optimization) product can have on incoming class yield. By employing a comprehensive question and answer format, the tool also helps schools formulate tangible yield goals and determine the appropriate level of investment in the enrollment yield window.

The ROI Yield Calculator is available free of charge online at http://www.goalquest.com/roi/eyop/.

The Yield Calculator guides users step by step, prompting them to input key data points, such as:

• Number of admitted students
• Historical yield rates
• Institutional yield goals
• Average graduation rate
• Revenue per student

The Calculator quickly analyzes the information, producing a real-time report that estimates:

• Likely program engagement/usage
• Percentage of audience likely to be affected by the program (i.e., "on-the-fencers")
• Expected revenue "saved" as a result of implementing EYOp, including the long-term impact vis-à-vis graduation rate
• Additional benefits of implementing a complementary GoalQuest PICS (Parents Involved in College Selection) program

The tool provides administrators with a printable summary of custom ROI analyses, giving them substantive proof of the program's investment value.

"Determining how much to invest in tools that boost and manage yield can be a difficult task," said Dennis Craig, director of admissions at Montclair State University. "The GoalQuest Yield Calculator is yet another example of the company’s desire to build products and analytical tools that help colleges and universities address our unique business challenges with ease and precision."

"GoalQuest is extremely excited to offer this powerful tool to current and prospective clients," said Peter Kraft, GoalQuest chief executive officer and co-founder. "The ROI Calculator gives enrollment management professionals a powerful tool to plan their short and long-term yield efforts, regardless of whether they ultimately purchase a GoalQuest yield product."

GoalQuest also offers a Retention ROI Calculator (http://www.goalquest.com/roi/fyre/), which enables users to estimate the return on investment of implementing the company’s FYRe™ (Freshman Year Retention) tool. GoalQuest plans to add ROI Calculators to help schools plan expenditures for the search and application windows as well.

About Montclair State University
Founded in 1908, Montclair State is New Jersey's second largest and fastest growing university, offering the advantages of a large university – a broad undergraduate curriculum with a global focus, a wide variety of superior graduate programs and a diverse faculty and student body – combined with a small college's attention to students. With more than 250 majors, minors and concentrations, the nation's only doctorate in pedagogy and a unique interdisciplinary doctorate in environmental management, MSU provides a comprehensive array of academic programs while remaining accessible and affordable.

About GoalQuest
GoalQuest Inc. is a New York City-based software company specializing in innovative solutions for higher education. The company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.