GoalQuest Inc. today announced the release of UFindIt™, a turnkey product module that enables colleges and universities to implement an online-offline scavenger hunt quickly and easily. Using UFindIt, institutions can automatically offer a range of incentives to those students who demonstrate knowledge of key campus support and help services. Several of the company’s clients began using the tool this fall as part of their GoalQuest retention programs.

UFindIt challenges college students to answer a series of questions, which are delivered over the course of several weeks as part of their GoalQuest program experience. In order to answer each question, students must visit a particular campus office, such as a tutoring center, writing or math lab, career center or health and wellness center. Only by visiting each individual office can students obtain the information – including a secret code – necessary to complete the question and progress to the next level of the UFindIt puzzle.

GoalQuest orchestrates all aspects of each client’s UFindIt campaign. The company’s reporting system monitors participant progress and chooses winners based on their performance and other factors according to a built-in proprietary algorithm. GoalQuest jointly determines prize incentives with each client individually. Recent prizes include a Sony PSP portable game unit.

UFindIt is primarily designed to complement GoalQuest’s FYRe™ (Freshman Year Retention) tool, a Web-based product developed specifically to help new students transition to college and connect with campus life. UFindIt is now available to all current and future GoalQuest clients as a standard component in the company’s FYRe package.

According to Peter Kraft, GoalQuest chief executive officer and co-founder, "As a technology company that produces Web-based tools, we’ve developed a range of products aimed at capturing student interest and participation online. UFindIt represents one of several new GoalQuest products that successfully usher students offline to the many excellent 'brick-and-mortar' support services that exist on college campuses around the country."

UFindIt is one of several tools in the GoalQuest Universe™ product line, which includes UPeers™, UBlog™, UScene™ and UPoll™. Each tool is the result of qualitative and quantitative research among college-age students from 2001 to 2005.

About GoalQuest
GoalQuest Inc. is a New York City-based software company specializing in innovative solutions for higher education. The company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.