GoalQuest, Inc. today announced that Texas Christian University has deployed one of its enrollment management tools to communicate with students admitted to the class of 2009. TCU is using GoalQuest EYOp™ (for Enrollment Yield Optimization), a Web-based transition program designed to strategically increase enrollment yield by immersing new admits in a series of interactive content modules written, produced and hosted by GoalQuest.

The program, which launched this week, is available exclusively to accepted students who may opt in via e-mail upon receiving their offer of admission. Titled Inside TCU: Your Guide to What Horned Frogs Do, the service covers topics such as keys to academic success, choosing a major, sports and activities, exploring the Fort Worth/Dallas area, as well as key events and pre-enrollment timelines—all before orientation and fall classes commence.

GoalQuest worked closely with TCU to create the highly interactive service, which aims to court students still undecided about their ultimate enrollment. Updated regularly with fresh material, the program engages users in a fun, "virtual bonding" experience with the University, its culture and its mission.

The program challenges participants to make an impact on the world, asking, for instance, whether they are ready to find a cure for cancer, land a woman on Mars, win the Nobel Prize for Literature, get the gold at the next Olympics or shine as examples of ethics and leadership.

According to Larry D. Lauer, Vice Chancellor for Marketing and Communication at TCU, "I have watched the development of GoalQuest since Peter Kraft launched the enterprise and have been impressed with its apparent accomplishments. So we are very much looking forward to working with the company and its staff and will expect that this project will bring added interest and impact to our overall integrated marketing program."

The new program will take advantage of GoalQuest modules like the Student Service Center (SSC), which lets participants ask questions about financial aid, student accounts and housing. The SSC time-stamps and routes these queries to the correct university personnel for immediate follow-up. TCU will also utilize the Company's advanced survey and assessment technology to track students' individual attitudes and opinions and pinpoint any concerns that may affect their decision to enroll.

"GoalQuest is excited at the opportunity to partner with TCU to improve the quality and diversity of its already impressive student body," said Kent Adams, Vice President of Sales at GoalQuest. "Given the high standards of the University's internal marketing and communications staff, we believe that TCU's decision to partner with GoalQuest reflects the ability of our content development team to custom-create an interactive experience that truly enhances the institution's existing initiatives."

About Texas Christian University
Texas Christian University's mission is to educate individuals to think and act as ethical leaders and responsible citizens in the global community. Its vision is to be a prominent private university recognized for its global perspective, diverse and supportive learning community, commitment to research and creative discovery, and emphasis on leadership development. Founded in 1873, TCU offers 98 undergraduate majors and 20 graduate degrees in 59 areas, including six doctoral fields of study. As an independent, self-governing university, TCU exercises the freedom to set the goals and objectives that best serve its students and community in a constantly changing world. Of its approximately 400 full-time faculty, 90% hold the highest degree in their discipline. To learn more about TCU, visit http://www.tcu.edu.

About GoalQuest
GoalQuest, Inc. is a New York City-based software company specializing in innovative solutions for higher education. The Company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™, AlumNet™ as well as its Universe™ tools such as UPeers™ and Uportfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.