Lynn University Partners With GoalQuest
Lynn Partners With GoalQuest to Enhance Recruitment and Yield Optimization

| New York, New York | May 28, 2004 |

Lynn University has joined forces with GoalQuest, Inc., a software company providing automated, intelligence-based enrollment management tools, to build a series of Web-based programs to recruit high school prospects and to engage newly admitted students.

GoalQuest provides a suite of proprietary tools that deliver highly customized programs to prospective, admitted and enrolled students, alumni and parents of each of these audiences. The company's core products include the proprietary eCRUIT™, EYOp™, PICS™ and AlumNet™ programs, which dramatically improve communication effectiveness and efficiency with school constituents.

Lynn Destinations, the university’s debut GoalQuest program, courts recently accepted students. Destinations combines expert-written content with survey and feedback activities that help admitted students make the transition, socially and academically, to their first year on campus.

As part of the multi-year agreement, Lynn and GoalQuest will launch a related program for high school students later this year. “We are very pleased to be using the GoalQuest suite of tools to support our recruiting and enrollment efforts,” said Dr. Karla Winecoff Stein, Senior Vice President, Global Enrollment. “The results of our first program thus far, as well as the speed with which it was conceived and implemented, have exceeded our expectations.”

Each GoalQuest product is based on a proprietary messaging technology that deploys “nuggets” of information and engaging activities to a school’s target audience, while monitoring engagement in that information over time. GoalQuest’s Enrolligence™ index delivers real-time engagement data to provide schools with unprecedented communication intelligence that enables more informed decisions. This dynamic knowledge-base can help impact acceptance and enrollment yield, student attrition, alumni development and other key enrollment and development metrics.

Matt Wade, GoalQuest’s Vice President of Sales, said, “Lynn University is a leader in providing an experiential learning environment and a personalized approach to student development. It is critical that their prospects and students are aware of what is available to them when they enroll, and GoalQuest’s programs will effectively deliver that sort of information.”

About Lynn University
Founded in 1962, Lynn University is a private, coeducational university that awards associate, bachelor's, master's and doctoral degrees while promoting high academic standards and the development of individual talents and interests. Lynn’s student body consists of 1,805 undergraduates and 185 graduate students. The university currently hosts students from 44 states and 88 nations, creating a community in which each student is provided with a rich multicultural experience that encourages global awareness. Its 123-acre campus is located in Boca Raton, Florida.

About GoalQuest
GoalQuest, Inc. is a New York City-based software company specializing in innovative solutions for the education market. Since its inception in 2000, GoalQuest's proprietary software tools have assisted colleges and universities across the country in their recruiting, enrollment yield, retention, parent and alumni communication efforts. GoalQuest's proprietary Enrolligence™ index delivers real-time engagement data to schools, providing them with unprecedented communication intelligence. NASPA (National Association of Student Personnel Administrators), the nation’s leading organization for student affairs administration, policy and practice, recently approved GoalQuest’s suite of retention and student assessment tools. For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com.

 

Contact:
Paulina Fibak, Director of Operations
GoalQuest, Inc.
Tel: (212) 868-3500, ext 101
E-mail: paulina@goalquest.com