GoalQuest, Inc. today announced the creation of a specialized editorial services unit dedicated to creating content for faith-oriented and sponsored schools. GoalQuest provides a suite of proprietary tools and services that deliver customized programs to college and university audiences.

Since its inception, the Company has maintained similar editorial teams with expertise in creating content for granular populations, such as historically underrepresented students and prospects, parents of college prospects, newly admitted students and enrolled students at risk of attrition. GoalQuest's editorial unit also designates teams of writers, editors and researchers for their knowledge of specific institution types, including state, residential, selective, commuter-only and private liberal arts colleges and universities.

GoalQuest continues to increase its number of faith-based content specialists to better service a growing client base. The Company's religious-affiliated or religious-sponsored partners include Augustana College, California Baptist University, Fresno Pacific University, Gonzaga University, Linfield College, Loyola Marymount University, Marylhurst University, Merrimack College, Saint Anselm College, Seton Hall University and The Master's College, among others.

Company tools such as eCRUIT™ and EYOp™ (for Enrollment Yield Optimization) help colleges and universities increase the quality and/or quantity of applications and improve enrollment yield. The Company's eCRUIT program, for example, engages high school prospects with highly relevant content, such as expert tips on college selection strategies and practical advice on creating successful applications. GoalQuest's EYOp product builds a virtual relationship between an institution and admitted students, immersing them in a "pre-orientation" that smoothes their transition to campus life and addresses their top-of-mind concerns.

Dan Preston, Dean of Enrollment Management at Linfield College, an institution with an historical affiliation to the American Baptist Church, believes GoalQuest "has provided a great opportunity for Linfield to communicate vital information about the college in a way that we could not implement or manage ourselves. Students learn about Linfield on their time schedules, not ours, in a way that they appreciate."

According to Nanci Tessier, Vice President for Enrollment Management at Saint Anselm College, "We partnered with GoalQuest to address the stagnant response rates of traditional direct mail search. Using eCRUIT, we were able to triple our conversion of inquiries from high school juniors. At the same time, GoalQuest helped us distill and communicate our Benedictine identity to prospects in a language that high school students could understand."

"At California Baptist University we constantly strive to communicate effectively our intentional focus on integrating faith and learning," said Dr. Mark A. Wyatt, Vice President for Marketing and Communication. "GoalQuest's rigorous editorial research and responsive content creation process is helping us convey CBU's key values to prospective students through innovative electronic initiatives. Carefully tailoring these initiatives to our specifications is helping California Baptist University meet enrollment goals by providing useful information to high school students about the important issues and critical choices they face in selecting a college and experiencing success in higher education."

GoalQuest is also helping faith-based institutions with its FYRe™ (Freshman Year Retention) and related products, which integrate Web-based tools with custom content-development services. Using FYRe, colleges and universities can identify and address at-risk students via sophisticated intelligence indicators and embedded assessment/self-assessment activities. To students, FYRe provides a convenient, confidential way to reach out to existing campus support services they might otherwise ignore.

Clients such as Loyola Marymount University utilize the Company's FYRe tool to increase student engagement in campus life and to acquaint them with the school's rich history and Jesuit mission. Many schools are also attracted by the product's ability to garner real-time information on student concerns.

"GoalQuest's relationships with faith-based institutions have helped us develop diverse content teams capable of relating their core values," said Peter Tomassi, GoalQuest's Vice President of Product Development and Editor-in-Chief. "Clients may choose our tools for their ability to adapt to individual users, for their real-time assessment and reporting technologies or for the speed and ease with which they can be deployed. GoalQuest and its clients, however, also recognize that technology alone cannot move students to reach out for help, become excited about a discipline or bond with a campus community. One of our fundamental strengths is the ability to couple compelling messages with powerful technology."

About GoalQuest
GoalQuest, Inc. is a New York City-based software company specializing in innovative solutions for the education market. Since its inception in 2000, GoalQuest's proprietary software tools have assisted colleges and universities across the country in their recruiting, enrollment yield, retention and parent and alumni communication efforts. GoalQuest's proprietary Enrolligence™ index delivers real-time engagement data to schools, providing them with unprecedented communication intelligence for more informed decisions. NASPA (National Association of Student Personnel Administrators), the nation's leading organization for student affairs administration, policy and practice, recently endorsed GoalQuest's suite of retention and student assessment tools.

A fully outsourced solution for clients, GoalQuest's programs do not require schools to deploy new content, IT or marketing personnel. Each of the company's private-label programs is developed-researched, written, designed and launched-to meet strategic client objectives quickly and cost-effectively.

For additional information about GoalQuest, please visit the company's Web site at http://www.goalquest.com.