GoalQuest and William Paterson University Announce Strategic Technology Initiative to Enhance Enrollment Yield

Multi-Year Agreement Helps WPU Establish a Dynamic Communication Flow to Usher Students From Admission to Fall Enrollment

New York, New York — April 29, 2005

GoalQuest, Inc. and William Paterson University today announced that they have partnered to create a unique pre-orientation program for students who have been admitted to the University. The Web-based program, which launched earlier this year, is titled Live it. Learn it. A Guide to Charting a New Course.

The new service uses GoalQuest EYOp™ (Enrollment Yield Optimization), a product designed to increase the number, diversity and quality of students who ultimately enroll at an institution. Custom-written, designed and hosted by GoalQuest’s award-winning service staff, EYOp increases yield and helps reduce "summer melt", minimizing the impact of students who choose to send enrollment deposits to more than one school.

Live it. Learn it. engages students with advice on topics like "High School vs. College," "Skills to Pay the Bills," "Time Management Tips," "Diversity 101" and "Roomie Relations." Each topic is paired with GoalQuest-produced digital video of campus scenes and features current students relating their insights into and passion for the school’s academic and social experience. The program’s title reflects the University’s approach to education, which is to combine classroom learning with real-world experiences to help students succeed in college and in life.

According to Dr. John A. Martone, Associate Vice President and Dean of Student Development at WPU, "EYOp has allowed us to quickly plan and implement a relevant and frequent communication stream. By proactively reaching out to students and immersing them 'virtually' in campus life months before they arrive, we believe the Live it. Learn it. program will result in both a greater yield percentage and a better prepared first-year class."

Unlike a Web site or Web "portal," the new service incorporates GoalQuest’s proprietary adaptive technology, which reminds users when there is fresh content to explore. The system deploys new content over the course of several months and automatically adapts its messaging relative to the progress of each participant.

A sophisticated Reporting Center tracks student progress through the program and compiles answers to interactive surveys designed to distill each student’s disposition toward the school, as well as their likelihood to yield.

"We’re excited to be working with William Paterson University, a school whose commitment to bringing technological innovation to its students is well known," said GoalQuest’s Executive Vice President of Sales and Co-founder, Tracy Howe. "Given the University’s emphasis on state-of-the-art technology, we believe it’s significant that WPU has chosen GoalQuest to apply its proven solutions in the yield window."

About William Paterson University
William Paterson University, one of the nine state colleges and universities in New Jersey, offers 30 undergraduate and 19 graduate programs through five colleges: Arts and Communication, Business, Education, Humanities and Social Sciences, and Science and Health. Located on 370 hilltop acres in Wayne, the University enrolls nearly 11,600 students and provides housing for nearly 2,300 students. Its 368 full-time faculty are highly distinguished and diverse scholars and teachers. Many of them are recipients of prestigious awards and grants from the Fulbright Program (27 scholars), the Guggenheim Foundation, the National Endowment for the Humanities, the National Institutes of Health, the National Science Foundation and the American Philosophical Society. For more information visit http://www.wpunj.edu.

About GoalQuest
GoalQuest, Inc. is a New York City-based software company specializing in innovative solutions for higher education. The Company's proprietary software assists colleges and universities in maximizing recruiting, enrollment yield, retention, parent communication and advancement efforts. Its suite of products, including eCRUIT™, FYRe™, PICS™ and AlumNet™ as well as its Universe™ tools such as UPeers™ and UPortfolio™, are based on a revolutionary technology that immerses participants in highly interactive content. The tools provide clients with a full-featured reporting center and automated activity alerts that monitor the real-time interest trajectory of users. GoalQuest is a NASPA strategic partner. For additional information about GoalQuest, please visit the Company's Web site at http://www.goalquest.com or e-mail info@goalquest.com.