GoalQuest today announced the formalization of its relationship with NASPA (National Association of Student Personnel Administrators), the nation's leading organization for student affairs administration, policy and practice.

The partnership will expose NASPA members to the innovative ways in which technology can be used to support and better assess student development and retention efforts. GoalQuest and NASPA will unveil details of the alliance during NASPA's 2004 Annual Conference in Denver, Colorado, March 27-31.

According to Kevin Kruger, NASPA's Associate Executive Director & Director of Development, "the GoalQuest suite of applications has tremendous potential, and NASPA is extremely pleased to be associated with programs that combine strong educational values with extraordinary communication and assessment tools. NASPA is committed to providing programs and services that contribute to the quality of student life at colleges and universities; we believe that GoalQuest's programs address common higher educational issues through innovative technologies and first-rate content."

GoalQuest's suite of Web-based tools includes highly customizable programs for prospective, admitted and enrolled students; alumni of all age cohorts; and parents of each of these audiences. The company's proprietary eCRUIT™, EYOp™, FYRe™ and PICS™ programs have been demonstrated to achieve up to a ten-fold increase in audience engagement over traditional print, Web and e-mail communication tools. The NASPA partnership will highlight GoalQuest's FYRe and PICS programs, which specifically address and enhance engagement of college students and their parents.

Each GoalQuest program is based upon a proprietary messaging technology that deploys "nuggets" of information and engaging activities to a school's target audience, while carefully monitoring participation in that information over time. GoalQuest's Enrolligence™ index delivers real-time engagement data that provides schools with unprecedented communication intelligence for more informed, data-supported decisions. Colleges and universities using this dynamic knowledge-base have realized significant gains in acceptance and enrollment yield, dramatically improved student retention rates and increased alumni development, among other key enrollment and development metrics. The programs also build on the overwhelming research showing that effective school-to-parent communication significantly reduces student attrition.

A fully outsourced solution for clients, GoalQuest's programs do not require schools to deploy new content, IT or marketing personnel. Each of the company's private-label programs is developed — researched, written, designed and launched — to meet strategic client objectives quickly and cost-effectively.

"We are delighted to be in partnership with NASPA," said Peter Kraft, GoalQuest's CEO. "As the foremost organization on retention and student development, NASPA represents the ideal partner to advance GoalQuest's suite of tools. We are equally pleased in knowing that we join a very select number of NASPA partners who have met the organization's rigorous review process for strategic partnerships."

About NASPA
NASPA is the leading voice for student affairs administration, policy and practice. NASPA provides professional development, promotes exemplary practices and is a leader in policy development. NASPA helps senior student affairs officers and administrators, student affairs professionals, faculty and other educators enhance student learning and development. NASPA promotes quality and high expectations; advocates for students; encourages diversity; and excels in research and publication. With over 8,000 individual members and more than 1,175 member campuses, NASPA's leadership is provided by volunteers from member institutions who are elected as regional and national officers.

About GoalQuest
GoalQuest, Inc. is a New York City-based software company specializing in innovative solutions for the education market. Since its inception in 2000, GoalQuest's proprietary software tools have assisted colleges and universities across the country in their recruiting, enrollment yield, retention, parent and alumni communication efforts. GoalQuest's proprietary Enrolligence™ index delivers real-time engagement data to schools, providing them with unprecedented communication intelligence for more informed decisions. For additional information about GoalQuest, please visit the company's Web site at www.goalquest.com.